Welcome to the Conscious Advertising Network.
Advertising should inspire, innovate, and drive real results – without compromising our rights and freedoms.
As a network of 190 members, we challenge outdated norms, tackle waste and fraud, and champion transparency to unlock growth and innovation. By safeguarding society and the environment, we ensure advertising truly works for everyone.
Change happens when advertisers lead. Choosing transparency protects brands, fosters trust, and expands audiences. The most effective advertising is inclusive, sustainable, and drives real impact.
CAN – effective advertising that works for everyone
The CAN Guides
Designed by us for advertisers and agencies, the CAN Guiding Principles serve as practical steps to positive changes within – and outside – the industry. Discover how you can make a difference.
Anti Ad-Fraud
Inclusion
Informed Consent
Children's Rights & Wellbeing
Information Integrity & Hate
Sustainability
