Welcome to the Conscious Advertising Network.

Advertising should inspire, innovate, and drive real results – without compromising our rights and freedoms.

As a network of 190 members, we challenge outdated norms, tackle waste and fraud, and champion transparency to unlock growth and innovation. By safeguarding society and the environment, we ensure advertising truly works for everyone.

Change happens when advertisers lead. Choosing transparency protects brands, fosters trust, and expands audiences. The most effective advertising is inclusive, sustainable, and drives real impact.

CAN – effective advertising that works for everyone

#TogetherWeCAN
 

The CAN Manifestos

Designed by us for advertisers and agencies, the CAN Manifestos serve as practical steps to positive changes within – and outside – the industry. Discover how you can make a difference.
Anti ad fraud icon
Anti Ad fraud
Diversity icon
Diversity
Informed consent icon
Informed Consent
Hate speech icon
Hate Speech
Children's wellbeing icon
Children’s Wellbeing
Mis/disinformation icon
Mis/Disinformation
Sustainability icon
Sustainability

FIND OUT MORE

Discover the impact we’re having, connect with our founders and more.

Discover our Conscious Advertising Network Members Progress Tracker

Read all 7 CAN Manifestos in full and what they mean for your work.

Want to join CAN? If you’re interested in becoming a member or learning more about us, please get in touch.

Keep up with CAN’s good news

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