We’re the conscience driving commercial success for advertisers. #TogetherWeCAN
To become a global movement that redefines advertising – where innovation, impact, and integrity go hand in hand. As a network we challenge outdated norms, champion transparency, and create sustainable growth opportunities. By tackling industry waste, protecting rights, and embracing inclusivity, we ensure advertising works for everyone.
Our 190 members include well known brands; global network media agencies; plus, leading civil society groups. Our founders and staff are based in London, UK and in Europe.
We work directly with advertising platforms, media owners and publishers to pioneer positive changes and set new human rights precedents to build an industry where effective advertising works for everyone. Check out our Impact & Media page to find out more.
A world where advertising fosters positive change, promotes equality, and embodies values of integrity, transparency, inclusivity and social responsibility.
FOUNDER
Jake Dubbins is Co-Founder of both Media Bounty and the Conscious Advertising Network: a leading global network of 190+ global brands, agencies and civil society members championing human rights-based advertising.
He’s worked with a wide range of clients, from Panasonic to the UN, to advise them in their green comms and ethical advertising practices. NED at the Energy & Climate Intelligence Unit, a non-profit organisation that supports informed debate on energy and climate change issues in the UK.
Jake’s brings a wealth of expertise to the table, particularly considering information integrity, mis/disinformation, climate change, children’s wellbeing and brand safety in relation to digital advertising.
FOUNDER
Harriet is a serial founder, speaker, thought leader and mentor accelerating solutions to information disorder. Working at the intersection of advertising, human rights and climate change.
Widely recognised for her work on climate change misinformation, greenwashing and conscious advertising, Harriet has addressed the UN Forum for Business and Human Rights, spoken about conscious media investment at Cannes, and was voted one of Forbes’ 43 people changing advertising for the climate. She was also a nominee for Judges’ Choice Award in Mediatel’s Media Leaders Awards.
Previously, Harriet co-founded ACT Climate Labs at Media Bounty, supercharging the effectiveness of climate communications through advertising, co-authoring research and insights into Persuadable audiences and creating Ad Net Zero award winning campaigns. Harriet’s work encompasses a deep knowledge of advertising, corporate ethics, climate change and digital technologies. She was one of Mozilla’s 2019 Trustworthy AI fellows, working with Consumer’s International on a roadmap for responsible uses of AI in advertising.
PROJECT DIRECTOR
Having worked for over 20 years in publishing, Marsha has a wide-ranging background in brand awareness, communication, strategic planning, and production.
As the Project Director for the Conscious Advertising Network (CAN), she is tasked with leading the organisation through its next phase of business transformation, whilst ensuring that CAN adheres to its overall mission, that is, to stop advertising abuse by highlighting the conscious choices advertisers and agencies make to ensure good practice via CAN’s seven manifestos.
Marsha is a director (voluntary) for several charitable and community driven organisations, including the Emancipated Run Crew (ERC), and the Grenada Benevolent Society (GBS) both created to support black and brown people both in the UK and internationally.
HEAD OF ADVOCACY
Alex is a campaigner and community organiser with experience running national fundraising, advocacy and media campaigns in both the UK and Australia.
At the Conscious Advertising Network, Alex facilitates collaboration between civil society and corporate members to help understand and define the problems facing the advertising industry and find the solutions to them.
INVESTIGATIONS MANAGER
Eline started as the Investigations Officer at CAN and has recently (and deservedly!) been promoted to the position of Investigations Manager.
She has a research and writing background in the space of inclusion and diversity, human rights and countering hate speech in the media and online. Her work at CAN involves designing and leading investigations in line with our manifestos, helping to unearth new areas where advertising is impacting human rights.
You would have certainly received her thorough and engaging reports on everything from Net Zero Narratives to COP27. She has been integral in the last year in informing our work and vital in all of our major accomplishments. Eline has very much been ‘CAN’s Woman on the ground’.
MEMBERSHIP & ENGAGEMENT ACCOUNT DIRECTOR
Nafissa’s career spans film servicing and distribution, integrated content production, and creative studios. Passionate about community, diversity, and inclusive representation, she works at CAN to help advertisers drive positive change, promote equality, and uphold integrity, transparency, and social responsibility.
She leads CAN’s membership recruitment, onboarding, PR, events, training and communications. Outside of CAN, Nafissa serves as a co-opted school governor, a mental health Companion for ImNotOK, a MEFA mentor, and was named Inclusion Group Leader of the Year at the 2025 Bloom Awards.
POLICY & CAMPAIGNS OFFICER
Yeo Joung, an experienced Children’s rights advocate, drives CAN’s Children’s Rights and Wellbeing campaign and collaborates on key policy issues like the Online Safety Bill.
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Please get in touch for membership enquiries or to discuss any questions
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