We’re the conscience driving commercial success for advertisers. #TogetherWeCAN
Our 180+ members include Haleon, Virgin Media O2, British Gas and Innocent Drinks; network media agencies Group M, Havas Media, and Omnicom Media Group; plus, leading civil society groups, including the UN Office of the High Commissioner for Human Rights, Global Disinformation Index and the Institute for Strategic Dialogue. Our founders and staff are based in London, UK.
We work directly with advertising platforms, media owners and publishers to pioneer positive changes and set new human rights precedents within the industry.
Following 18 months of work with the United National Intergovernmental Panel on Climate Change, CAN and a coalition of other organisations, in 2021 Google announced a new monetisation policy. For the first time, misinformation that undermines the existence of climate change is no longer monetised through advertising.
In April 2022 Pinterest pioneered a policy to reduce climate change disinformation in content and ads, including clearly defined guidelines against false or misleading climate change information and a broad definition of climate misinformation – based on an open letter sent by CAAD to the Presidency of COP26.
In 2021, CAN joined a global coalition of 20+ leading climate and anti-disinformation organisations demanding robust, coordinated and proactive strategies to deal with the scale of the threat of climate misinformation and disinformation. Our joint efforts led to the creation of a universal definition of climate misinformation.
Following the racist abuse of Marcus Rashford, Jadon Sancho and Bukayo Saka after the Euro 2020 final, CAN wrote an open letter to the CEOs of Facebook, Instagram, Twitter and Snapchat asking them to address hate speech on their platforms. Four hundred brands, agencies and civil society groups and individuals signed the letter. And all four platforms responded.
CAN is proud to have built the case for ethical advertising at the United Nations, with whom we collaborated for its #Standup4HumanRights campaign, highlighting the 7 Key Elements to build narratives on migration and migrants. More recently CAN co-founder, Harriet Kingaby, took part in the UN forum on the Right to Science.
We also host forums with the big tech platforms and media owners, bringing expert brands, agencies and civil societies to define the problem – and help create (or amend existing) policies that address our manifestos.
FOUNDER
Jake Dubbins is Co-Founder of both Media Bounty and the Conscious Advertising Network: a leading global network of 180+ global brands, agencies and civil society members championing human rights-based advertising. He’s worked with a wide range of clients, from Panasonic to the UN, to advise them in their green comms and ethical advertising practices. NED at the Energy & Climate Intelligence Unit, a non-profit organisation that supports informed debate on energy and climate change issues in the UK. Jake’s brings a wealth of expertise to the table, particularly considering information integrity, mis/disinformation, climate change, children’s wellbeing and brand safety in relation to digital advertising.
FOUNDER
Harriet is an activist, working at the intersection of advertising, AI and misinformation. Her role at Media Bounty focuses on insight gathering and climate misinformation across a range of ground-breaking clients and projects. She’s a former Mozilla Fellow, working with Consumers International to map the opportunities and impacts of AI enhanced advertising, globally.
Harriet is involved in a multitude of CAN projects helping to break the economic link between advertising and the harmful content that divides communities, excludes diverse voices, exploits children, and undermines scientific consensus.
Harriet’s passion pours out of her work and she is never afraid to get to the bones of a discussion and stand up for ethical advertising and climate justice.
We are very lucky to have Harriet at the forefront of our organisation.
PROJECT DIRECTOR
Having worked for over 20 years in publishing, Marsha has a wide-ranging background in brand awareness, communication, strategic planning, and production. As the Project Director for the Conscious Advertising Network (CAN), she is tasked with leading the organisation through its next phase of business transformation, whilst ensuring that CAN adheres to its overall mission, that is, to stop advertising abuse by highlighting the conscious choices advertisers and agencies make to ensure good practice via CAN’s seven manifestos.
Marsha is a director (voluntary) for several charitable and community driven organisations, including the Emancipated Run Crew (ERC), and the Grenada Benevolent Society (GBS) both created to support black and brown people both in the UK and internationally.
HEAD OF ADVOCACY
Alex is a campaigner and community organiser with experience running national fundraising, advocacy and media campaigns in both the UK and Australia. At the Conscious Advertising Network, Alex facilitates collaboration between civil society and corporate members to help understand and define the problems facing the advertising industry and find the solutions to them.
INVESTIGATIONS MANAGER
Eline started as the Investigations Officer at CAN and has recently (and deservedly!) been promoted to the position of Investigations Manager. She has a research and writing background in the space of inclusion and diversity, human rights and countering hate speech in the media and online. Her work at CAN involves designing and leading investigations in line with our manifestos, helping to unearth new areas where advertising is impacting human rights. You would have certainly received her thorough and engaging reports on everything from Net Zero Narratives to COP27. She has been integral in the last year in informing our work and vital in all of our major accomplishments. Eline has very much been ‘CAN’s Woman on the ground’.
MEMBERSHIP & ENGAGEMENT ACCOUNT DIRECTOR
Nafissa’s career to date spans across diverse areas of the entertainment industry, such as: film servicing and distribution, integrated content production, and creative studios. She is passionate about community, diversity, and inclusive representation. Her role at CAN is to work towards breaking the economic link between advertising and harmful content by engaging and informing CAN’s growing membership community. This includes being the lead on implementing the processes that support CAN’s membership recruitment, onboarding, PR, training and marketing & membership communications. In addition to managing relationships with the Advisory Group, who provide expert, senior counsel on these processes.
CO-CHAIR OF CAN’S GET SH*T DONE BOARD
Tina runs her own Marketing Procurement Consultancy, having been one of the first to work in marketing procurement 30 years ago. She now works with many of the top 50 advertisers to ensure they are the best they can be in managing the marketing investment budget. She chairs the Procurement Industry Group on Marketing and is a mentor for Creative Equals Business. She has been involved with CAN since the start of its creation and uses her knowledge and little black book to co-chair the GSD Board alongside Dino Myers-Lamptey.
CO-CHAIR OF CAN’S GET SH*T DONE BOARD
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