CAN believe that change calls for progress not perfection. We ask that member advertisers and agencies show a true willingness to be responsible for placing the CAN Manifestos in your briefs – and checking that all responses to those briefs comply with them.

How do I become a member?

Email us to set up an introductory call on which we’ll categorise your membership and take you through the next steps keep scrolling to see more on them.

Why join CAN

Committing to CAN membership means that you can be confident you are operating in a more ethical way. Members receive ongoing support from us in the form of advocacy reports on topical issues, monthly newsletters, invitations to exclusive events and access to the CAN leadership team.

How much does membership cost?

It’s free to join CAN.

What do you ask of members?

Membership is retained by actively partnering with us to drive industry and society change, supporting our campaigns and advocacy work. Engaging with our audits, and general activities, and finally by completing our progress tracker annually. CAN operates on a self-certification model, and you’ll be asked to report on your progress six months after signing up.

We’ve joined CAN… now what?

We recommend all organisations study each manifesto, prioritise the areas they will act on first, then start internal and external conversations to work out how to embed them.

How do we implement the CAN Manifestos?

The Manifesto Tracker provides a clear guide to weaving the objectives into your business functions. Each new member is given an onboarding session in which you’re shown how to fill the Manifesto Tracker. Plus, the CAN team is always on hand to help.