We pride ourselves on taking our members’ feedback on board, and their feedback was clear: “We need clarity and simplicity”. In response, we’ve created the CAN Guiding Principles which offer practical steps to help navigate the changes within the advertising industry. Our new resource also provides you with case studies so you can see conscious advertising in action.
Who is this intended for?
The Guides are directed towards advertising practitioners within agencies and brands. While the Conscious Advertising Network (CAN) does operate a free-to-join membership structure, this resource is freely available for all brands and agencies to use.
Our goal is for all clients and brands to include the CAN Guiding Principles and Guides in all agency briefs and marketing request for proposals (RFPs). It is also to create ongoing conversations between civil society groups and tech platforms, media owners, publishers, and brands, and to encourage the sharing of best practice based on our Guides.
How to use the guides
Unlike legal frameworks, the Guides set aspirations for organisations to work towards. When working with members, we support them on their journey towards conscious advertising rather than expecting immediate perfection.
Accompanying the Guides are the member tracker which charts progress against many of the different asks.
Acknowledging the input of member and partner organisations
Finally, we would like to acknowledge the input of leading individuals and organisations from across civil society and the advertising industry who have helped shape these documents. This has helped us ensure that the advice contained reflect leading global actionable advice for advertisers.
Promoting accountability in digital ads by reducing ad-fraud in all trading relationships.
Ensuring advertising content reflects all of society, from initial research to media strategy and placement.
Transparent supply chains that minimise information pollution, and include quality content.
Empowering users as active participants controlling their online experience and personal data usage.
Protecting children’s right and wellbeing in advertising, addressing the use of their data and the broad impact of technology, both online and offline.
Advocating for sustainable advertising content and processes, and quality climate content.
Sign up for our monthly newsletters for our latest good news, event invitations. recommended reads and more.
Get in touch+
Please get in touch for membership enquiries or to discuss any questions
hello@consciousadnetwork.org
Privacy Policy Cookie Policy
© Conscious Advertising Network 2022
Please get in touch for membership enquiries or to discuss any questions
hello@consciousadnetwork.org
Menu
Please get in touch for membership enquiries or to discuss any questions
© Conscious Advertising Network
