Our goal is for all clients and brands to include the CAN Guides in all agency briefs and RFPs. And to create ongoing conversations between civil society groups and tech platforms, media owners, publishers, and brands, based on our guides.
Promoting accountability in digital ads by reducing ad-fraud in all trading relationships.
Ensuring advertising content reflects all of society, from initial research to media strategy and placement.
Transparent supply chains that minimise information pollution, and include quality content.
Empowering users as active participants controlling their online experience and personal data usage.
Protecting children’s right and wellbeing in advertising, addressing the use of their data and the broad impact of technology, both online and offline.
Advocating for sustainable advertising content and processes, and quality climate content.
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